Hyundai South Korea is retiring the Veloster nameplate after 11 years of production.
The move, according to Hyundai, will boost production of the next-generation Kona as well as sales of the Elantra N, also known as the Avante N in Korea.
Hyundai already discontinued the standard Veloster last year, instead focusing on its performance variant, the Veloster N, which is currently manufactured on one of Hyundai’s Ulsan 1 production lines, where the Kona is assembled.
With the arrival of the next-generation Kona next year, the Veloster’s demise should clear the way for the production of the more successful nameplate.
Furthermore, the Elantra N has a stronger market preference – both locally and globally – than the Veloster N.
Since the introduction of the Elantra N performance sedan last year, Hyundai has sold very few Veloster N units due to performance overlap.
Hyundai also sells the Kona N, which is essentially the same car as the Veloster N but with a more appealing package.
As a result, the performance variants in sedan and crossover form outsold the rather stretched performance hatchback. The South Korean automaker announced earlier this year that it is discontinuing the Sonata nameplate, which was first introduced in 1985 and has been the longest-running model in South Korea for over 37 years, with over 9 million units sold during that time.
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