Hamdek’s US market entry marks one of the clearest signs yet that Pakistani tech firms are ready to compete on the global stage under their own name. The Islamabad-based company did not just attend an event in America, it sponsored the Odoo Show in Cleveland, Ohio, and used the platform to unveil its biggest product to date: Hamdek Wolf Pack, an agentic AI solution built for businesses that want AI to do more than answer questions.
What Happened in Cleveland
Hamdek stepped onto American ground as a sponsor of the Odoo Show, and delivered the biggest announcement of the event: the launch of Hamdek Wolf Pack, its new agentic AI solution. The Odoo Show is a major gathering for users and partners of Odoo, one of the world’s leading open-source business management platforms, used by thousands of companies for accounting, sales, HR, and operations.
By sponsoring the event rather than simply attending, Hamdek positioned itself not as a Pakistani vendor seeking work, but as a peer in the global enterprise software space. That distinction matters more than it sounds.
What Is Hamdek Wolf Pack
Most business software works as a tool, a human opens it, does a task, and moves on. Wolf Pack works differently. Rather than buying tools for people to operate, companies using Wolf Pack assemble a workforce of AI agents that operate for them. A Director Wolf Agent sits at the helm, directing squads of specialized agents across marketing, operations, manufacturing, accounting, and every corner of the business, coordinated like departments in a real company.
In simple terms: you set the goal, the AI agents figure out the steps and carry them out, much like a team of employees, but automated. This is what the tech world calls agentic AI.
The launch put 270 of these agents in front of a live audience, and US businesses responded with genuine enthusiasm, seeing for the first time what a fully agentic company could look like. That scale, 270 agents working in coordination, is not a small demo. It is a live proof of concept that Pakistan-built software can go head-to-head with the best AI products in the US market.
The Person Behind Hamdek
Behind the launch stands founder Muhammad Afzal, who has quietly built one of Pakistan’s most impressive export stories in enterprise software. Afzal is a graduate of the National University of Science and Technology (NUST) and is based in Islamabad. His company, Hamdek, is an Odoo partner, which gave it access to the Cleveland show’s stage as a verified member of the Odoo global ecosystem.
Why This Hamdek US Market Entry Matters for Pakistan
Pakistan’s IT sector does a lot of its work quietly. Most Pakistani software firms serve Western clients through intermediaries, they build the product, someone else puts their name on it. Hamdek walked into Cleveland and did the opposite: it put its own name, its own brand, and its own product in front of an American audience.
The timing is also significant. Pakistan exported approximately $4.5 billion worth of IT products in fiscal year 2025-26. Moving beyond a traditional reliance on the US and European markets, Pakistani firms are actively expanding into new global hubs. Hamdek’s move fits into this bigger trend, but it takes things one step further by planting a physical, branded flag on US soil.
Hamdek’s US market entry also shows what Pakistan’s growing tech talent pipeline is capable of producing. The country graduates tens of thousands of IT professionals each year, and initiatives like the HEC AI training program, which recently graduated 6,000 students, are pushing that pipeline toward cutting-edge skills in AI and software development.
For Pakistani founders watching from home, the message from Cleveland is clear: it is possible to build a global AI product in Pakistan, take it to the US, and earn real interest from US businesses, without hiding behind a foreign brand.
The Bigger Picture for Agentic AI
Wolf Pack is entering a space that is growing fast. The concept of AI agents, software that can plan, decide, and act on its own across multiple steps, is considered one of the most important shifts in enterprise software right now. AI agents are changing the way ERP systems operate. They are moving beyond mere automation and towards more intelligent and autonomous systems. Businesses are shifting from traditional process handling to more adaptive systems that can sense, decide, and act autonomously.
Hamdek’s product sits right in the middle of this wave. By building on top of Odoo, which already has a large global user base, Wolf Pack has a ready market of businesses already using the platform and looking to make it smarter.
Frequently Asked Questions
What is Hamdek?
Hamdek is a Pakistani technology company based in Islamabad, founded by Muhammad Afzal. It builds enterprise software and AI solutions, and is a certified partner of Odoo, an open-source business management platform used worldwide.
What is the Hamdek Wolf Pack platform?
Wolf Pack is an agentic AI platform that uses 270 AI agents to run business operations automatically. A lead agent (called the Director Wolf Agent) coordinates smaller agents across departments like sales, marketing, manufacturing, and finance, reducing the need for humans to manage every task manually.
Why did Hamdek choose Cleveland, Ohio for its US launch?
Cleveland hosted the Odoo Show, a major event for Odoo partners and users. As an Odoo partner, Hamdek sponsored the event, giving it direct access to US businesses already using the Odoo platform, a smart way to reach potential customers who are already a good fit for Wolf Pack.
How does Hamdek’s launch fit into Pakistan’s IT export story?
Pakistan exported around $4.5 billion in IT products in FY2025-26, up sharply from the year before. Most of that work happens behind the scenes. Hamdek’s move is notable because it is a branded, public US market entry, the kind of visibility that most Pakistani tech firms have not yet achieved in America.
