Regardless of how much some people despise it, large infotainment screens are becoming increasingly common these days.
So much so that seeing automobiles with screens less than 10 inches starts to feel strange.
Some automakers even take this to its logical conclusion. Mercedes-Benz debuted its mind-blowing MBUX Hyper screen in its EQS flagship EV, which consists of three screens beneath one glass that stretches from the driver’s door to the passenger’s door.
BMW responded by installing a panoramic 31-inch 8K theatre screen in the rear seats of the BMW 7 Series and i7.
However, it appears that this unofficial “screen battle” will be a thing of the past, at least according to Matthias Junghanns, head of BMW I interior design.
Design executives from Automobili Pininfarina, Italdesign, Polestar, ELeather, and BMW discuss the future of luxury car interiors.
One of the viewers wondered whether premium luxury and user experience will continue to be associated with large screens in the future. “Have we hit Peak Screen?” he added.
“Is it the huge screen that counts?” Junghanns responded with a question. He went on to remark that he is personally certain that large screens will become obsolete sooner or later.
Cars will still be intelligent, according to Junghanns, but interfaces would only surface “when you need them, and when you want them.”
Conny Blommé, Polestar’s interior design manager, agreed with Junghanns: “Everything has a peak, and screens probably have, “Blommé added: “Most of the time, you’re in a car, and you enjoy the scenery more than the screens.”
To read our blog “The new electric 7 series premium vehicle from BMW will start at $120,295,” click here
