The Basant festival in Lahore has already generated over Rs 540 million in kite and string sales in just the first three days. On the first day alone, sales crossed Rs 170 million, showing the massive public enthusiasm for the festival.
Kite and String Markets Booming
Kite and string markets are experiencing record-breaking demand. Traders report fast-selling stock and long queues as people prepare for the kite-flying celebrations. This surge highlights the festival’s economic importance.
Traders Report Strong Consumer Interest
Shopkeepers and market organizers say festival-related products are selling rapidly, with many outlets reporting shortages. The revival of Basant has encouraged strong participation from residents and visitors alike.
Impact on Hospitality and Transport
The festival’s economic effect goes beyond kite markets. Hotels, restaurants, and transport services in Lahore are seeing increased activity as visitors arrive for the celebrations. Local taxis and ride-hailing services are also experiencing high demand.
Projected Overall Economic Boost
Experts estimate that the 2026 Basant festival could generate over Rs 20 billion in economic activity when considering all related sectors including tourism, hospitality, food services, and retail.
Conclusion
Basant is not just a cultural celebration but also a major economic driver for Punjab. With hundreds of millions already generated in kite and string sales, businesses are benefiting from the revival of this traditional festival.
