The EBANX Pakistan expansion is now officially on the map. On 24 September 2026, Brazil-founded payments giant EBANX announced at its annual Payments Summit in Costa Rica that Pakistan is its next market, with operations planned to go live in the first half of 2027. The move connects global online merchants to Pakistani consumers through wallets and payment rails they already use every day.
What Is EBANX and Why Does It Matter?
EBANX is a technology company that sits between global businesses (think streaming services, software sellers, online retailers) and consumers in fast-growing markets where credit card ownership is low. Founded in Brazil in 2012, it lets a company based in the US or Europe accept payment in the local way a Pakistani, Brazilian or Indonesian customer actually prefers, whether that is a mobile wallet, a bank transfer, or an instant payment system. It now processes over 4 million transactions per day and supports more than 200 payment methods across 400-plus rails worldwide.
Pakistan is the latest stop in an active 2026 expansion drive. The company already added Thailand, Indonesia, Malaysia, Vietnam and Türkiye to its network this year. Pakistan is next, and it is being treated as a major frontier, not a side note.
EBANX Pakistan Expansion, What Gets Supported
The EBANX Pakistan expansion will roll out payment support in stages. The first methods to go live will be the two wallets Pakistanis know best: JazzCash and Easypaisa. Both wallets each have more than 50 million registered users, making them by far the biggest digital money accounts in the country. After that, EBANX plans to add Raast, the national instant-payment rail run by the State Bank of Pakistan.
The Raast numbers show why this matters. Raast transaction volume nearly doubled in a single year, rising from 371.2 million in Q3 FY25 to 742.1 million in Q3 FY26. That kind of growth tells global merchants there is a real, active payment network in Pakistan that is scaling fast. EBANX plugging into it means a global subscription app or an international retailer can, for the first time, accept a Raast transfer from a Pakistani user without building local infrastructure themselves.
If you want to follow how JazzCash is growing in Pakistan’s fintech scene, see our earlier coverage of JazzCash making the Money Awards 2026 finalist list for more context on where the wallet stands today.
Why Pakistan? The Numbers Behind the Choice
EBANX chose Pakistan for a clear reason: the gap between smartphone use and card ownership is one of the largest of any market in the world. Pakistan is, as the company’s own regional CEO put it, a classic mobile-first market where smartphone ownership runs 20 to 40 percentage points ahead of card ownership. You cannot sell a subscription or a game download to most Pakistani users by asking for a credit card number because most of them do not have one.
Pakistan’s Gen Z, those aged 15 to 30 in 2026, is a particularly striking example. Their spending on gaming, streaming and social media is projected to grow at 17% every year through 2036. But credit card ownership in this group sits below 10%. That is exactly the kind of gap a platform like EBANX is built to fill, giving global merchants a local payment path into a young, digitally active audience.
Pakistan’s overall e-commerce market is projected to grow at 22% per year between 2026 and 2030. At that rate, the market is on course to more than triple its size over the decade. For global merchants sitting outside Pakistan and wondering whether it is worth setting up local payment integration, EBANX is saying: we will do the hard part so you do not have to.
The Apple Pay Angle, A Separate but Related Move
Alongside the EBANX Pakistan expansion news, the company also announced a significant technical upgrade for its existing Latin America and Caribbean markets. Starting in September 2026, EBANX is rolling out a new operating model for Apple Pay that shifts the entire token decryption layer in-house. In plain terms, instead of relying on a third-party processor to read the secure payment token Apple sends when a user taps to pay, EBANX now handles that step itself. This means faster processing, fewer failure points and better security for merchants in those regions.
This Apple Pay upgrade does not directly affect Pakistan right now, since Apple Pay is not yet available in Pakistan. But it shows the direction EBANX is heading as a platform: building deeper, more independent infrastructure rather than depending on outside technology partners for critical payment steps.
What This Means for Pakistan’s Digital Economy
Until now, Pakistani consumers mostly could not easily pay for international services in the way those services preferred to be paid. And global merchants found it too complex to set up local payment options in Pakistan on their own. EBANX is entering to bridge that gap at scale.
For Pakistani users, the practical result in H1 2027 could be more international apps and services accepting JazzCash or Easypaisa at checkout. For Pakistani startups and merchants, it signals that global payment infrastructure is starting to take the local market seriously, which can make it easier to attract international partners and investors.
This also fits into a broader story of foreign fintech attention on Pakistan. The country’s large, young population and its rapidly growing digital payment habits, especially through Raast and mobile wallets, are drawing the same kind of serious infrastructure investment that other emerging markets in Asia saw a few years earlier.
Frequently Asked Questions
When will the EBANX Pakistan expansion actually go live?
EBANX has said it is preparing payment operations in Pakistan for the first half of 2027. No specific month has been confirmed yet. The company typically begins with a limited merchant rollout and then scales.
Which payment methods will EBANX support in Pakistan first?
The first two will be JazzCash and Easypaisa, both of which have over 50 million users each. Raast, the State Bank of Pakistan’s instant-payment rail, will follow as the next integration.
Does the Apple Pay announcement affect Pakistani users?
Not directly right now. Apple Pay is not available in Pakistan, so the new native decryption architecture EBANX launched for Latin America and the Caribbean does not apply here yet. However, it shows EBANX building deeper in-house payment technology, which could benefit future markets.
What is EBANX and how does it work?
EBANX is a global payments technology platform, founded in Brazil in 2012, that helps international businesses accept local payment methods in emerging markets. Instead of requiring customers to have a credit card, it lets merchants accept mobile wallets, bank transfers and instant-payment systems. It now operates across Latin America, Africa and parts of Asia.
