The government has pledged to remove obstacles holding back Pakistan’s meat export sector. The assurance came during a key meeting chaired by Haroon Akhtar Khan, Special Assistant to the Prime Minister on Industries & Production. Senior officials, including Secretary Industries & Production Saif Anjum, and representatives from the public and private sectors attended the session. The main focus was to help exporters enter the growing Malaysian market.
Exporters Raise Concerns About Rising Costs
Exporters highlighted several issues that limit Pakistan’s global competitiveness in meat exports. They mentioned poor animal feed quality and breed limitations as core production challenges. Rising production costs were another major concern. Exporters noted that while India exports meat at USD 3.50 per kg, Pakistan’s cost is around USD 5 per kg, which reduces its price advantage in foreign markets.
Cold-Chain Gaps Continue to Hinder Export Growth
Another major concern shared by exporters was the shortage of proper cold-chain facilities, particularly at airports. They said the lack of storage facilities often forces them to keep meat in vehicles before shipment. This affects freshness and quality, reducing confidence among international buyers. Exporters emphasized that cold storage expansion is essential if Pakistan wants to compete with regional exporters.
Limited Banking Support Slows Export Operations
Exporters also pointed out that limited banking support adds another layer of difficulty to their work. Many exporters have to rely on cash transactions when buying livestock from cattle markets. They further complained that slow financial services and complicated regulations delay export processes. These challenges, they said, make it difficult to maintain a steady supply chain and limit their ability to scale exports.
Key Issues and Government Responses
| Issue | Exporter Concern | Government Plan |
|---|---|---|
| High Production Costs | Pakistan’s meat cost is USD 5 per kg, higher than in India | Improve feed and livestock quality to lower costs |
| Poor Cold-Chain System | Lack of cold storage at airports | Build modern cold-storage facilities |
| Limited Banking Access | Exporters rely on cash payments | Expand banking and financial support |
| Complex Regulations | Export documentation delays shipments | Simplify export procedures |
| Breed Limitations | Low-yield local breeds | Introduce improved breeding programs |
Government Vows to Take Immediate Action
Haroon Akhtar Khan acknowledged the exporters’ difficulties and assured that the government would take swift action. He emphasized that Pakistan produces high-quality meat, and with proper facilities, it can capture larger international markets. He stated that the government will prioritize building cold-chain systems, modernizing livestock farming, and easing export regulations to support long-term sector growth.
Improving Feed and Breeding Standards
One of the key priorities discussed was improving feed quality and livestock breeds. Experts shared that better feed directly affects meat texture and quality, while advanced breeding programs can increase animal yield. The government plans to work with research institutions and private investors to develop healthier and more productive cattle. These steps will make Pakistani meat more competitive in global markets.
Focus on Expanding to the Malaysian Market
The Malaysian market was highlighted as a promising destination for Pakistan’s meat exports. Malaysia has a large demand for halal meat, which Pakistan can fulfill efficiently. By addressing supply chain gaps and ensuring quality standards, Pakistan hopes to become a reliable meat supplier to Malaysia. This opportunity could open doors to other Southeast Asian markets as well.
Strengthening the Agro-Livestock Economy
Government officials believe that improving meat exports will strengthen Pakistan’s overall agro-livestock economy. This sector employs thousands of farmers and supports rural livelihoods. By modernizing systems, ensuring fair banking access, and boosting exports, Pakistan can earn more foreign exchange and enhance rural development. The move is also expected to encourage investment in the meat processing and packaging industries.
A Step Toward Export Excellence
The government’s renewed commitment to solving exporters’ challenges marks a hopeful step for the industry. With improved infrastructure, modern technology, and supportive policies, Pakistan can expand its global presence in the meat trade. If executed properly, these reforms could transform the sector into a strong pillar of Pakistan’s export economy and ensure long-term economic sustainability.
