ISLAMABAD – April 28, 2025 – In a historic first, Jazz has been named Marketer of the Year at the Effie Awards 2025, marking a major milestone in the company’s journey of innovation and impact. Jazz secured a total of 11 wins — 2 Gold awards, 7 Silver awards, and 2 Bronze awards — with standout performances from its flagship brands Tamasha, ROX, and JazzCash, further solidifying its position as a leader in creative excellence and brand effectiveness.
JazzCash Dominates Fintech Category
JazzCash demonstrated its dominance in the fintech space, winning:
- Gold in Finance for the JazzCash Hai Na! campaign.
- Silver in Finance for the Sarkaari Idaaron ki Payments ke liye JazzCash Hai Na campaign.
- Silver in Seasonal Marketing for the Cattle Mandi QR Payment campaign.
- Bronze in New Products and Services for Tap Pay Business – Bus Ek Tap Pay!
- Bronze in Marketing Innovation Solutions for the same campaign.
These wins highlight JazzCash’s role as a trailblazer in digital payments and financial innovation.
Tamasha Shines in Entertainment & Topical Marketing
Jazz’s flagship entertainment platform, Tamasha, had a standout performance with:
- Gold in Topical Marketing for Link Na Bhej, Tamasha Pe Dekh.
- Silver in Media & Entertainment for Link Na Bhej, Tamasha Pe Dekh and Ab Dekh Tamasha.
- Silver in Topical Marketing for Ab Dekh Tamasha.
- Silver in David & Goliath for Link Na Bhej, Tamasha Pe Dekh.
ROX Makes Its Mark with Youth-Centric Campaign
Jazz’s lifestyle brand, ROX, earned:
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Silver in Internet & Telecom for its Umair Jaswal – “We Got You!” campaign, reinforcing its growing influence among Pakistan’s youth.
Jazz’s Evolution from Connectivity to a Leading ServiceCo
With a customer base exceeding 100 million, Jazz is no longer just a connectivity provider but a leading ServiceCo, offering:
- Fintech through JazzCash
- Entertainment via Tamasha
- Digital self-care with SIMOSA
- InsurTech through FikrFree
- Enterprise cloud solutions via Garaj
- Gaming via GameNow
This evolution signals Jazz’s successful shift from traditional connectivity services to a broader capability-driven model, empowering Pakistanis with technology that enhances their lives and livelihoods.
A Market Leader in Digital Innovation & Customer-Centric Marketing
By consistently delivering innovative campaigns that resonate with consumers and industry experts alike, Jazz continues to cement its position as a market leader at the intersection of digital services and customer-centric marketing.
