The Polkadot community is looking into a significant $8.8 million sponsorship opportunity with Lionel Messi’s Inter Miami Football Club.
This move seeks to capitalise on the football club’s extensive global reach and exposure while strategically highlighting the Polkadot ecosystem.
Furthermore, it represents the Polkadot community’s most recent strategic effort to increase the blockchain network’s visibility outside of the crypto industry through sports-related marketing initiatives.
The David Beckham-owned club is a force in the American football league, with one of the most visible social media presences among sports teams in the United States.
Interestingly, after signing several high-profile players such as Sergio Busquets, Jordi Alba, Lionel Messi, and Luis Suárez, the football club received a lot of media attention.
Training kit sponsorship
The proposal stated that the sponsorship would cover the 2024 and 2025 seasons, with the blockchain project’s branding appearing on Inter Miami training kits.
It stated: “Training kit sponsorships have become one of the most sort after assets of premium soccer club sponsorship inventory.
This is due to the way fans consume content on digital channels, much of that content is from the trainig ground, giving fans access to behind the scenes 24/7, always on content. “
Thus, it was suggested that a “training kit partnership with Inter Miami will immediately transcend Polkadot to become a globally recognised brand [because] the arrival of Lionel Messi and other global icons has made Inter Miami an iconic football phenomenon.”
Polkadot will also be designated as Inter Miami CF’s official Blockchain Technology Partner, according to the agreement.
This includes promoting the partnership through a dedicated landing page on the Polkadot website and implementing activation initiatives in the stadium. In addition, the plan would create non-fungible tokens to engage Inter Miami’s global fan base.
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