Bagallery, a digital first beauty and fashion firm located in Pakistan, has received $4.5 million in Series A funding.
Zayn Capital, current investor Lakson VC, and UAE-based Hayaat Global led the investment.
Bagallery is on a mission to change the way consumers purchase online for beauty and fashion products. With its extensive product line, which includes skincare, makeup, fragrance, purses, watches, and clothes.
Bagallery receives over 2,700,000 monthly visitors and has over 500,000 happy customers around the country.
Bagallery is Pakistan’s largest female co-founded firm, created by Mina Salman in 2017. When compared to its Seed Round funding, the firm is now worth four times as much.
With a 40% female workforce, the startup is committed to empowering and empowering women, especially in an industry where women account for about 80% of customers.
Commenting on this, the founders said,
“Pakistan is a country of 220 million people, and everyone wants to look beautiful. Our purpose is to offer affordable fashion and beauty products to each and every segment of our population.
Globally, fashion and beauty are the biggest categories for e-commerce, so we are playing in the right segment, which has already seen many unicorns globally, especially in the last three years.
We are planning for a mega expansion after this funding, both through acquiring some fashion brands and expanding to other locations.”
Bagallery has seen great development in the previous year, with a threefold rise in revenue and more than 20,000 products and 2000 brands added to their online store since raising its seed round in 2020.
In the past year, the company has also introduced intriguing innovations such as virtual try-ons with L’Oreal ModiFace, live streaming, and social commerce.
Bagallery is well-positioned to develop itself as a market leader in Pakistan’s beauty and fashion industry, with the firm already fulfilling the beauty and fashion demands of customers across the country.
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