Twitter now pays content producers a portion of the advertising revenue generated by the ads displayed in the responses to their posts.
Users that have more than 5 million tweet impressions per month over the last three months and are subscribers to Twitter Blue are eligible to enroll.
The first round of creator payouts, which will start in February and total $5 million, will be cumulative, according to owner Elon Musk. Through Stripe, these payouts will be made available.
Twitter Paid $25,000 to a Content Creator
These incentives are considerable, based on what some well-known producers are tweeting. The tweeting firm claimed to have given writer Brian Krassenstein, who has roughly 750,000 followers, $24,305.
Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb
— Brian Krassenstein (@krassenstein) July 13, 2023
Political analyst Benny Johnson, who has 1.7 million followers, claims to have made $9,546 through the social texting firm, while inventor SK, who has roughly 230,000 followers, claims to have made $2,236.
Tweet impressions decide Twitter’s compensation. Ashley St. Clair, a writer for the Babylon Bee, claimed to have made $7,153 and, according on her “napkin math,” had 840 million impressions from February to July.
Accordingly, her cost per mille (CPM) would be roughly $0.0085, or $8.52 per million impressions. Whether or not individual CPMs vary from user to user is unclear.
As it would be challenging to decide which producers to pay for advertisements provided in the feed (this is the same issue short-form video platforms like TikTok are running into with revenue sharing), social testing firm is monetizing the ads served in tweet replies.
It follows that artists will naturally want to offer incentives for people to respond to their tweets. The ideal case scenario would be that this would spark dialogue, however as we are aware from sites like Facebook, strong emotions are what generate the greatest interest.
According to a tweet by Farzad Mesbahi, “The more haters you have in your replies the more money you’ll make on Twitter.” Musk retorted, “Poetic justice.”
There are restrictions on the kinds of creators who can profit from this program. Sexual content is prohibited from being monetized under Twitter’s guidelines for monetizing content.
Twitter is one of the only popular social media sites that allows pornographic content, so this is a blow to the sex industry there.
Additionally, the social texting site will not let anything about “pyramid schemes or get-rich-quick schemes” (looking at you, crypto spammers), violence, criminal activity, gambling, or drugs and alcohol to be made monetizable.
Another warning sign is when a creator tries to make money off of copyrighted material that they do not control.
While Twitter gives creators $5 million, it was recently sued for $500 million in unpaid severance payments to workers who lost their jobs as a result of Musk’s purchase. Additionally, Twitter hasn’t made office space rent payments.
To read our blog on “983% Increase in Google Searches for “Delete Twitter,” click here.
