According to a recent report, Twitter has undergone at least three waves of layoffs after Elon Musk, the company’s owner, declared that staff reductions were no longer necessary.
Previously, the Twitter has stopped making personnel reductions and has started recruiting again. Elon Musk, the new CEO of the social media behemoth, has also said that Blue Verification will not be reinstated until Twitter can end impersonation on the service.
The corporation laid off thousands of employees in the month of November after cutting its public policy staff in December.
According to the sources and fired employees’ social media posts, the engineering and sales departments fired scores of staff last week, an international news outlet observed.
If the recent layoffs take place, according to the news source, it will mark at least the third round of layoffs since Musk declared in November that there would be no further employee reductions.
Musk Statement regarding Layoffs
Musk reportedly informed staff members at an all-hands meeting in November that the business had stopped making layoffs and had instead been actively recruiting new engineers and salesmen.
Former Twitter engineering manager Marcin Kadluczka expressed his gratitude for the opportunity to work with the monetization infrastructure team in a statement published on Sunday.
The social media platform might “really improve ads in 2-3 months (but not necessarily in a week),” he added.
Thank you tweeps ????
End of 7 years at Twitter!@elonmusk ???? for learnings and energy in last 3 months to improve Twitter & Ads!I believe Twitter can really improve ads in 2-3 months (no necessarily in a week though) ????????
Wish I could be actually fired not just deactivated ????????♂️ pic.twitter.com/ygfrIfwZXY
— Marcin (@marcinkadluczka) February 19, 2023
According to The Verge, Tesla’s CEO gave Twitter’s ad targeting a week to change such that it resembles Google’s search ads. On Friday, Kadluczka and other people got fired.
Sorry for showing you so many irrelevant & annoying ads on Twitter!
We’re taking the (obvious) corrective action of tying ads to keywords & topics in tweets, like Google does with search.
This will improve contextual relevance dramatically.
— Elon Musk (@elonmusk) February 17, 2023
Twitter said that 3,700 staff would be let go at the beginning of November. A few days after the layoffs were revealed, a handful of sacked Twitter employees sued the business.
The business was accused of violating the federal Worker Adjustment and Retraining Notification Act (WARN Act), they claimed.
A few days before Christmas, Twitter reduced its workforce once more, this time reducing the size of its public policy team to only roughly 15 employees.
According to a CNN article, the team had more than 60 members prior to Musk taking the helm.
Only 1,300 of Twitter’s employees are currently employed, according to internal records obtained by CNBC last month. Nonetheless, it appears that the company employed fewer than 550 engineers full-time.
According to the news source, 1,400 idle employees were still receiving their paychecks, but many of them had departed the business when Musk requested a “hardcore” work schedule.
The note is incorrect. There are ~2300 active, working employees at Twitter.
There are still hundreds of employees working on trust & safety, along with several thousand contractors.
Less than 10 people from my other companies are working at Twitter.
— Elon Musk (@elonmusk) January 21, 2023
Following early denials, Musk has responded to claims that Twitter employs less than 2,000 employees.
“There are about 2,300 actives, working employees at Twitter,” he insisted. There were around 7,500 employees there when Musk purchased the business.
To read our blog on “Twitter resumes hiring after a wave of layoffs,” click here.
