Apricart, a new online grocery delivery service startup, is taking use of a unique supply chain to give the cheapest pricing on high-quality kitchen basics.
Customers reacted positively to the concept, and it piqued the curiosity of several prominent local and international business titans for possible strategic alliances.
Among them is the well-known Jahangir Siddiqui, the founder of the JS Group, a financial giant.
Apricart had previously released its staples brand ‘Jehan,’ which offered inhabitants of Karachi and Peshawar extraordinarily low costs for high-quality daal, rice, sugar, and a wide choice of spices.
Jahangir Siddiqui is the founder of the JS Group and has been involved in a number of entrepreneurial ventures. He is a well-known figure in Pakistan’s financial sector, and he has been a strong booster of local firms, trying to make strategic long-term investments for the development of local talent and the economy.
Jahangir’s interest in Apricart demonstrates Apricart’s remarkable potential.
Apricart CEO, Khalid Memon, stated, “We are honoured to have Jahangir Siddiqui as our investor and Advisor to the Board. At Apricart, we not only bring high-quality products at best prices, but we also offer a unique business model for the uplift of local industries.”
“We look forward to employing best business practices and working alongside our investors and partners to take Apricart to new heights,” he added.
Apricart has also attracted international investors and advisory board members, including Cornelius Everke, the CEO of Burger King, a multinational fast-food company based in Germany.
He has a proven track record in brand development as well as a thorough understanding of international business scalability.
In recent years, Pakistani startup investment has increased by leaps and bounds. Local entrepreneurial businesses received more than $300 million in funding in 2021 alone. Growing e-commerce and digital platforms for shopping, payments, and services account for a big part of this.
Apricart is one such potential e-commerce site that provides some respite from high grocery expenditures at a time when the country’s inflation rate is increasing.
Apricart’s website and mobile app provide online grocery delivery services in Karachi and Peshawar. Customers can get their orders delivered to their homes without having to wait in huge lines.
Apricart also offers a one-of-a-kind zero-delivery-charge option to its consumers, as well as no minimum order requirements. The online grocery startup will soon expand its operations to other Pakistani cities.
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