Apple fans are buzzing with excitement as the iPhone 17 series is expected to debut on September 9, 2025. Every new release brings speculation, and this year, pricing rumors are stealing the spotlight. A fresh report from JPMorgan suggests that while one model will see a higher price tag, Apple’s storage adjustments may soften the impact, ensuring buyers still feel they’re receiving fair value.
iPhone 17 Pro to Get $100 Price Increase
According to analysts, the iPhone 17 Pro will launch at $1,199, marking a $100 increase compared to the iPhone 16 Pro. At first glance, this looks like a direct price hike. However, Apple plans to double the base storage from 128GB to 256GB. This means customers paying for 256GB in the iPhone 16 Pro won’t actually face additional costs when upgrading to the new model.
Other iPhone 17 Models Retain Pricing
Interestingly, the rest of the iPhone 17 lineup is expected to maintain stable pricing. The standard iPhone 17 will remain at $799 with 128GB of storage. Meanwhile, the iPhone 17 Pro Max will also carry a $1,199 tag, offering 256GB as its base storage. Apple seems focused on ensuring only one model reflects a noticeable price change, keeping the broader series within familiar affordability ranges for buyers.
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iPhone 17 Air Replaces iPhone 16 Plus
A new entrant, the iPhone 17 Air, is expected to replace the iPhone 16 Plus. This model may be priced between $899 and $949, slightly higher than its predecessor. Apple is reportedly justifying this increase due to its ultra-thin design and the extensive research and development behind it. If accurate, this addition could reshape the lineup, offering a premium yet lightweight alternative for consumers seeking performance and design.
Expected iPhone 17 Pricing Table
Below is the expected pricing breakdown for the iPhone 17 series in the US market. These figures are based on early reports and may change once Apple makes its official announcement during the launch event. Pricing could also vary across regions depending on local taxes, duties, and exchange rates. Until the unveiling, these numbers should be considered projections rather than final confirmed prices.
| Model | Expected Price | Base Storage |
|---|---|---|
| iPhone 17 | $799 | 128GB |
| iPhone 17 Pro | $1,199 | 256GB |
| iPhone 17 Pro Max | $1,199 | 256GB |
| iPhone 17 Air | $899 – $949 | TBA |
Final Thoughts Before the Launch
While Apple has not officially confirmed these pricing details, expectations are high. The iPhone 17 Pro’s $100 price bump may not feel like a real increase given the doubled base storage. Meanwhile, the introduction of the iPhone 17 Air adds excitement to the lineup. Ultimately, all eyes are on September 9, when Apple will officially reveal whether these projections hold worldwide.
