Following a transparent, open, and fair tendering process, the Pakistan Cricket Board is happy to announce that Independent Media Corporation (IMC) has won the bid for PCB’s Official Content Partnership Rights.
Through this collaboration, Geo News, a television news channel owned by IMC, will have non-news access to all exclusive content from September 2022 to August 2023.
This includes a limited number of one-on-one interviews with top athletes, coaches, and PCB officials, behind-the-scenes footage from home international matches, 120-second match highlights (for editorial purposes only), and exclusive access to the playing field during training sessions for filming.
According to the PCB, this partnership will increase fans’ engagement with the sport by providing timely, accurate, and fact-based information and analyses about domestic and international Pakistan cricket affairs. This will also help to build the image and profile of current and future stars as well as protect, promote, and enhance the Pakistan cricket brand.
Enhanced reporting and information about grassroots/pathways cricket, women’s cricket, domestic events, and other PCB initiatives, such as the Pakistan Cricket Foundation and development programs, will be of particular focus for both sides.
Cricket unites our nation and is likely the only national brand that is recognized, respected, followed, and admired on a global scale, the PCB said in a statement welcoming Geo News.
In order for Pakistan cricket to keep expanding, improving, and thriving, it is the PCB’s duty and obligation to safeguard, promote, and strengthen its image, profile, and reputation.
“In this background, we are delighted to have Geo News as our Official Content Partner. Through this partnership, the PCB aims to bring its cricket fans closer to the game by keeping them abreast of all developments.
The PCB already has a strong and powerful presence on the digital media, and we are confident that after having Geo News on its side, the PCB will be able to further maximize its messages, provide accurate/fact-based information to its fans and attract new audiences.
“The PCB congratulates Geo News on becoming its first-ever Official Content Partner and aims to work closer with it in the best interest of cricket and all its stakeholders.”
Sharing their excitement, Geo News said: “As the pioneer of sports coverage and sporting culture in Pakistan, Geo News is excited to enter this partnership as PCB’s Official Content Partner. This partnership means Geo News will become a one-stop shop for authentic news/analyses for Pakistan cricket fans and followers.
“This, we believe, will provide us with an opportunity to further minimize the gap between fans and Pakistan cricketers. We look forward to our mutual cause of uplifting the global image of the PCB, its initiatives and enhancements, and, most importantly, all its cricketers in an effort to make them bigger and more successful global brands.”
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