Minister for Science and Technology Chaudhry Fawad Hussain tweet on Friday that the government is all set to launch country’s first over-the-top (OTT) TV, the Pakistan version of Netflix.
OTT ‘over the top’ is free services. However, in the lingo of media and content, OTT is a content-platforms that provides film and video content over the high-speed Internet.
However OTT is like Video on Demand or VoD. Netflix, Hulu, Amazon Prime, Apple TV are some examples of international OTT platforms.
Recently, the (PEMRA) announced a call for feedback on a consultation paper to license and regulate ‘web TV’ and Over-the-Top (OTT) content services. Through this, PEMRA seeks to bring OTT content services in specific, and web streaming services in general loosely defined as ‘web tv’.