Treet Corporation Limited has approved an investment of Rs. 430 million, equal to about USD 1.5 million, to increase the production of its hygiene razor segment. This decision comes after strong local and export demand that has gone beyond the company’s current production capacity. The expansion will help the company improve efficiency and meet the growing needs of customers.
Announcement Made at Pakistan Stock Exchange
The company shared this important development in a notice to the Pakistan Stock Exchange (PSX). Treet stated that this move would not only strengthen its production line but also enhance overall shareholder value. The company aims to ensure that its customers get better product availability and consistent quality as demand continues to rise both locally and globally.
Strategic Shift into Personal Care Segment
Recently, Treet Corporation announced a new move into the personal care industry. The company launched two special brands, Genesis, which focuses on men’s grooming, and Estela, designed for women. These brands represent Treet’s official entry into the personal care market. A grand event is planned for January 1, 2026, to launch a complete range of grooming and hygiene products.
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Legacy and Commitment to Innovation
Treet Corporation Limited was established in 1977 and has been a publicly listed company in Pakistan for many years. The company is known for producing and selling razors and razor blades, along with other trading products. Its product lineup includes over 75 Stock Keeping Units, covering shaving razors, body razors, and feminine razors. The company’s commitment to quality and innovation has made it a trusted name across the country.
A Step Toward Future Growth
This Rs. 430 million investment highlights Treet’s continuous drive for growth and expansion. By increasing production and entering new markets, the company is setting a strong foundation for future success. Its focus on hygiene and personal care reflects a forward-looking strategy that blends tradition with innovation, ensuring Treet remains a key player in both domestic and international markets.