TikTok is experimenting with a feature that allows viewers to “dislike” remarks in order to make people “feel more in control” of what they watch.
In a blog post on its most recent community guidelines enforcement report, which measures how TikTok enforces its safety policies, the firm revealed the experiment.
TikTok hasn’t revealed many specifics about how the feature will work or what it will look like just yet. Some individuals who claim to be part of the test have posted screenshots of a thumbs down icon next to the heart in video comment sections on Twitter.
Individual users will have no way of knowing if their comment has been disliked, since dislike counts do not appear to be public in the same way that like counts are.
The business added, “We’ve started developing a technique to enable consumers identify remarks they believe are irrelevant or improper.” “We’ll use this community feedback in addition to the other elements we employ to keep the comment section relevant and a place for true conversation.” Only the person who registered a hate on a comment will be able to see that they have done so, so order to avoid causing resentment among community members or demoralizing artists.”
The subject of “dislikes” on social media has been a contentious subject. YouTube, which had public dislike numbers for years, recently made them private, citing the function as a contributing factor to targeted harassment on the network.
Though some creators applauded the move, it has been so divisive that one of YouTube’s co-founders has spoken out against it.
In TikTok’s instance, it appears that dislikes will be far more limited than they have been in YouTube’s case, at least for the time being.
The function is said to assist inform how the firm ranks comments and give creators a means to decide which ones are most apparent, according to the company.
To read our blog on “TikTok reaches 1 billion monthly users worldwide”, click here.