Khaby Lame, the most followed creator on TikTok, has entered a groundbreaking $900 million licensing deal that is reshaping the digital world. This agreement marks one of the biggest monetisation moves ever made by an online creator. It shows how social media fame can grow into a global business powered by smart planning and modern technology.
Who Is Khaby Lame
Khaby Lame is a Senegalese-born Italian influencer known for his silent reaction videos. He became famous by mocking complicated online tutorials using simple gestures and expressions. His content does not rely on language, which helped him gain fans worldwide. Today, he has nearly 360 million followers across multiple social media platforms.
Details of the $900M Licensing Agreement
Khaby Lame has partially sold his company, Step Distinctive Limited, to US-listed Rich Sparkle Holdings. Under this deal, Rich Sparkle will control exclusive global commercial rights to Khaby Lame’s brand for an initial period of 36 months. The partnership aims to expand his brand into products, digital content, and global licensing opportunities.
Business Growth Vision
Rich Sparkle Holdings has shared an ambitious vision for Khaby Lame’s brand. According to Business Insider Africa, the company plans to build a full commercial ecosystem. Their target is to generate over $4 billion in annual sales once all operations are fully established. This shows strong confidence in Khaby Lame’s long-term global appeal.
Approval of an AI-Powered Digital Twin
One of the most exciting parts of the deal is Khaby Lame approving his AI-powered digital twin. This virtual version will create multilingual content, host virtual livestreams, and interact with fans at all times. The AI twin can grow its influence without physical limits, reaching audiences day and night around the world.
Key Highlights of the Deal
| Feature | Details |
|---|---|
| Deal Value | $900 million |
| Company Sold | Step Distinctive Limited |
| Buyer | Rich Sparkle Holdings |
| Rights Period | 36 months |
| AI Twin | Multilingual content and livestreams |
| Revenue Goal | $4 billion annually |
Khaby Lame’s Role After the Sale
Despite selling part of his company, Khaby Lame is not stepping away. He will become a controlling shareholder in Rich Sparkle Holdings. This role allows him to keep influence over his brand’s direction while benefiting from equity ownership. It ensures that his original style and values remain protected during global expansion.
From Social Media to Global Entertainment
Khaby Lame is also expanding beyond social media. In 2024, he debuted in an action comedy film titled “00Khaby.” This move into Hollywood shows his growing presence in global entertainment. The licensing deal connects his online success with film, technology, and commerce, creating a strong foundation for the future.
Why This Deal Matters
This agreement reflects a major shift in the creator economy. Creators are no longer just influencers; they are building long-term businesses. By combining personality, technology, and smart partnerships, Khaby Lame is setting a new example. His journey shows how simplicity, consistency, and innovation can create lasting global impact.