TikTok has begun testing “search highlights,” a new type of search system that will use generative AI to power its results. These AI search results will be powered by OpenAI’s widely used ChatGPT.
Some TikTok users have noticed a brief segment of AI-generated content at the top of specific search results pages.
AI Response
Users can click on this segment to access a full page that includes the detailed AI response. The features appear to work as intended for search queries such as “best laptops 2024” or “best recipes”.
According to the support page for search highlights, these results are powered by ChatGPT, as previously stated. TikTok displays this content “when the algorithm finds them relevant to your search.”
Another section under “search highlights” displays similar results, but it is unclear whether they are AI-powered. These highlights are also displayed at the top of the search results.
TikTok integrated Google Search
Last year, TikTok integrated Google search results into its app, serving as a link back to the search engine giant. The app’s search results also included results from IMDb, Wikipedia, and other sites.
To read our blog on “ChatGPT is headed to Nothing’s earbuds,” click here
