TikTok and EdTech startup Edkasa have announced a scholarship programme that will award online study grants to 18,000 deserving students from across Pakistan, building on the success of their #ExamReady campaign launched last year.
TikTok announced a year-long collaboration with Edkasa and LUMS in September to launch a digital learning programme to facilitate online education and distance learning for high school students.
Over 500 educational videos covering Chemistry, Biology, Physics, and Mathematics, as well as study tips and exam hacks, are available online as part of the #ExamReady campaign, which aims to assist millions of Pakistani students.
The educational videos quickly became a hit with Pakistani students on TikTok, garnering over 665 million views and nearly 100 million video creations since their debut.
In collaboration with one of Pakistan’s premier institutions, LUMS, the duo will strengthen their partnership by providing students with two months of free Edkasa studying material as well as access to an exam pack for whichever grade/board/exam they choose.
Farah Tukan, Head of Government Relations & Public Policy at TikTok – Middle East, Turkey, Africa, Pakistan and South Asia (METAPSA) said, “TikTok is a platform that offers diverse content across multiple categories and education remains a key vertical for us. We are happy to play our part in the nationwide promotion of literacy to make a positive impact on the next generation in Pakistan.”
Fahad Tanveer, co-founder, and CEO at Edkasa, said, “We are pleased to see the massive interest and student offtake in the learning material on TikTok. Pakistan needs this kind of innovative and quality content that helps our young demographics compete with the rest of the world.”
The scholarships will be awarded in accordance with the criteria and guidelines established jointly by Edkasa and LUMS, in alignment and agreement with TikTok, the campaign’s online driver.
The scholarships are intended for students from underserved communities and are available throughout Pakistan. The goal is to reach Pakistani students who are disadvantaged by a lack of access to high-quality education.
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