Netflix accounts have been shared among numerous people for a long time. Even with the streaming site’s cheapest package, passwords and access to one account are frequently shared among friends and family.
Netflix, on the other hand, intends to change this as a result of greater competition, citing password-sharing as one of the main reasons.
Netflix explained in an official blog post that it will begin testing the new approach in Chile, Costa Rica, and Peru. The statement runs as follows, “We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium Plans.
While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared.”
Netflix went on to say that while password sharing is permitted within a single family, it does not like the use of the same account by several families.
This, according to the streaming service, has harmed its income generation and, as a result, its capacity to invest in original programming.
Netflix went on to say, “As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members. So for the last year, we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more.”
Netflix will begin handing out’sub-accounts’ or ‘Extra Member’ profiles for users in the three countries to solve the problem. Account holders will be able to add two more members to their account for an additional monthly cost per member. According to the firm, “Members on our Standard and Premium plans will be able to add sub-accounts for up to two people they do not live with – each with their profile, personalized recommendations, login, and password – at a lower price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru.”
Netflix had never attempted to impose password sharing until a few days ago, and a company executive only mentioned it briefly during the Q3 2019 earnings call.
To read our blog on “Tudum, a new online platform from Netflix has launched,” click here.
