Riyadh, March 17, 2025 – Saudi’s national tourism brand, ‘Saudi, Welcome to Arabia’, has unveiled the next phase of its global tourism campaign, “This Land is Calling”, with the launch of “Ramadan Lights”. This initiative aims to showcase the unique cultural and spiritual experiences Saudi Arabia offers during the holy month of Ramadan.
Experience the Heart of Arabia During Ramadan
Ramadan is a time for family, reflection, and celebration, and Saudi Arabia truly comes alive as the sun sets. As the Heart of Arabia, the country invites visitors to immerse themselves in the season’s magic across several destinations, including Riyadh, Jeddah, AlUla, and the Saudi Red Sea. Travelers can partake in the famed hospitality of the Saudi people while exploring the country’s rich traditions and vibrant culture.
A Safe and Authentic Destination
Saudi Arabia is increasingly popular among travelers seeking authentic and immersive experiences. Known for its safety, especially for women, the country offers a welcoming environment for all visitors. From serene days to lively nights, Saudi Arabia provides a unique blend of relaxation and excitement during Ramadan.
Discover Saudi’s Vibrant Ramadan Atmosphere
During Ramadan, Saudi Arabia transforms into a vibrant hub where tradition meets celebration. While the days are peaceful and relaxing, the nights come alive with bustling markets, festive stalls, and extended shopping hours. Visitors can explore historic districts like Jeddah’s Al Balad and Diriyah, visit awe-inspiring mosques, and wander through traditional souks filled with unique finds. Special Ramadan events and a lively atmosphere make it the perfect time to experience the warm, welcoming spirit of Saudi Arabia.
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Highlights Across Key Destinations
Jeddah: A Culinary and Cultural Haven
In Jeddah, visitors can indulge in a diverse selection of Ramadan delicacies or enjoy vibrant Ramadan tents filled with surprises and exciting events. The Al Falah Square Bazaar offers a distinctive cultural experience, revitalizing authentic Ramadan traditions while providing shoppers with a unique range of products.
AlUla: Serenity and Natural Beauty
AlUla offers a serene ambiance that blends harmoniously with the tranquil surroundings, creating the perfect setting for reflection and relaxation. Visitors can explore Bukhoor Road for shopping and coffee tasting or enjoy wonderful Ramadan events at Al-Manishiyah Square.
Riyadh: A Unique Ramadan Ambiance
Riyadh City provides a unique Ramadan experience, where iftar and suhoor gatherings bring families together. Visitors can explore Souk Al Zal, a market renowned for incense, traditional artifacts, and textiles, or attend the Ghabga, a Ramadan event that combines traditional and modern atmospheres with entertainment and cultural activities.
A Land of Firsts and Unforgettable Memories
From the crystalline waters of the Saudi Red Sea to the heritage-rich AlUla and the vibrant capital of Riyadh, Saudi Arabia offers a land of firsts for every type of traveler. Visitors can enjoy wellness retreats, stargazing, beach horse riding, paddleboarding, and kitesurfing. History and heritage come to life in Diriyah, near Riyadh, while the ancient rock-carved tombs near AlUla and the alleys of Historic Jeddah offer a glimpse into the country’s rich past.
Create Memories for a Lifetime
Whether it’s exploring the lively coastal city of Jeddah, marveling at the natural beauty of AlUla, or experiencing the vibrant capital of Riyadh, Saudi Arabia promises unforgettable memories during Ramadan. With something for every interest, the country invites visitors to experience its warm hospitality, rich culture, and breathtaking landscapes.
Saudi, Welcome to Arabia – this Ramadan, let the “Ramadan Lights” guide you to an extraordinary journey in the Heart of Arabia.