Pakistan’s Prime Minister (PM) Shehbaz Sharif launched the country’s first tourism brand, ‘Salam Pakistan,’ as well as an e-portal, with the goal of boosting tourism in Pakistan.
Pakistan’s first tourism brand
The Prime Minister emphasized the country’s potential as a remarkable destination for promoting tourism, culture, and heritage during the launch ceremony in Islamabad.
PM Sharif expressed his determination to collaborate with countries known for their excellence in tourism, culture, handicrafts, and other areas during the event, encouraging them to showcase Pakistan’s diverse tourism sector.
The Salam Pakistan brand and e-portal were created to showcase Pakistan’s rich cultural and natural diversity on a global scale, attracting tourists from around the world.
PM Sharif emphasized Pakistan’s northern areas’ abundance of natural resources and scenic beauty, which he believes can be used to boost the country’s economy through tourism opportunities.
The e-Portal features information about the top 20 tourist destinations in Pakistan, including K2, Gwadar, Ziarat Valley, Uch Sharif, Deosai National Park, Kalash Valley, Takht-e-Bahi, Hingol National Park, Shandur Pass, Kambhar Lake, Fairy Meadows, Ratti Gali, Lahore Fort, Makli Graveyard, Derawar Fort, Rohtas Fort, Kumrat Valley, Hunza Valley, and Mohenjo-Daro.
It directs tourists to beaches, waterfalls, nature and landscape, festivals, spiritual tourism, and eco-tourism, making it easier for visitors to discover the country’s breathtaking offerings.
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