Speed to market (STM) has become a critical success factor in the innovation industry, distinguishing pioneers from contenders and mere pretenders in today’s era of rapid technological advancements.
As a global leader in smart devices, OPPO has always sought the ideal balance between cutting-edge innovation and business expansion – the precise zone that defines a decisive competitive advantage.
OPPO has been working hard to develop and implement its own imaging technologies in order to provide users with an even better experience on OPPO smartphones.
OPPO has unveiled a series of technological breakthroughs based on over ten years of research into user needs and the acquisition of its own extensive know-how in cutting-edge technologies. As OPPO’s research into imaging technology progresses, new challenges emerge.
The majority of advances in imaging technology these days are the result of advances in computational photography.
Despite some progress, the smartphone industry as a whole has yet to realize the true power of these algorithms.
However, there are obvious drawbacks to using deficient image formats, which contain less information than uncompressed formats and provide less room for algorithms to operate.
To address this issue, OPPO believes that only by applying advanced computing power to every possible part of the image processing pipeline can we truly unlock the power of computational photography required to bring features such as 4K AI Night Video to market.
Based on this, OPPO has spent the last three years developing MariSilicon X, its first cutting-edge imaging NPU. OPPO unveiled its first self-designed, game-changing NPU in December 2021.
With the launch of this breakthrough, OPPO announced its new global brand proposition, Inspiration Ahead, a beautiful summation of OPPO’s future vision. OPPO’s first fully self-designed Neural Processing Unit is MariSilicon X. (NPU).
MariSilicon X, built on 6nm process technology, is a ground-breaking combination of advanced NPU, ISP, and Multi-tier Memory Architecture.
It provides superior image processing while consuming minimal power. MariSilicon X features real-time RAW processing of 20bit Ultra HDR and 4K AI Night Video at the pixel level, among other cutting-edge capabilities.
MariSilicon X, which debuts on the flagship Find X Pro, promises the most advanced and powerful Imaging experience ever.
To read our blog on “Oppo is releasing the Find X5 Pro,” click here