New Tax Alert! Govt Targets Temu, Google & Others Under Digital Law

New Tax Alert! Govt Targets Temu, Google & Others Under Digital Law

The National Assembly Standing Committee on Finance approved the Digital Presence Proceeds Tax Act, 2025, imposing a 5% tax on foreign digital vendors like Temu and Google. The move aims to regulate Pakistan’s digital economy and ensure foreign companies contribute to national revenue. Payment intermediaries, including banks, will collect the tax on digitally ordered goods delivered in Pakistan.

Protecting Pakistan’s Taxing Rights

The committee, led by Syed Naveed Qamar, emphasized safeguarding Pakistan’s taxing rights in the digital space. The law targets foreign suppliers shipping goods into Pakistan, ensuring fair taxation. Reports revealed Temu earned Rs4 billion from Pakistani consumers without paying income tax, prompting strong support for this measure. The tax excludes digital services but covers product-based transactions.

Tax on Digital Advertisements & Promotions

The new law also applies to digital advertisements targeting Pakistani consumers. Platforms like Google, promoting vendors such as Temu, will now be taxed. This ensures compliance with local tax laws and prevents revenue leakage. The government aims to create a level playing field for local and foreign digital businesses operating in Pakistan.

Also Read: Govt Imposes 5% Tax on Facebook, Google, Daraz & Digital Vendors

Committee Rejects 18% Tax on Solar Panels

In a separate decision, the committee unanimously rejected an 18% sales tax on imported solar panels. The proposal faced public backlash amid rising electricity costs and Pakistan’s push for renewable energy. FBR Chairman Rashid Mahmood Langrial acknowledged the move would hurt consumers but defended tax reforms under IMF commitments.

Over-Invoicing in Solar Imports Exposed

The FBR chairman revealed Rs65 billion in over-invoicing for solar panel imports, labeling it money laundering. This malpractice has contributed to capital flight, worsening Pakistan’s economic strain. Lawmakers stressed the need for stricter oversight to prevent such fraud while ensuring affordable, renewable energy solutions for citizens.

Local Solar Panels Deemed Substandard

Committee members argued that locally manufactured solar panels are costlier and inferior to imports, making higher taxes unjustified. MNA Mirza Iftikhar highlighted the need for quality improvements before taxing imports. The rejection of the solar tax reflects growing political consensus on prioritizing renewable energy accessibility.

Finance Minister Signals Possible Adjustments

Finance Minister Muhammad Aurangzeb stated that some committee recommendations are under review, hinting at potential policy tweaks before the final budget approval. The government faces pressure to balance IMF demands with public welfare, especially concerning energy and digital taxation.

Call for Technology Transfer Policy

Committee member Shahram Khan Taraki urged a technology transfer policy to boost local manufacturing alongside imports. This would reduce reliance on foreign goods and enhance domestic industry competitiveness. Such measures could mitigate future tax disputes while fostering economic growth.

IMF Mandates Higher Sales Tax Adjustments

Under IMF agreements, Pakistan must increase sales taxes. Products taxed above 5% may rise to 10%, while those above 10% could jump to 18%. This will particularly impact motor vehicle prices, except for electric vehicles, which remain exempt. The changes aim to boost revenue but risk inflating living costs.

Conclusion: Balancing Taxation & Economic Growth

The new digital tax and rejected solar panel levy reflect Pakistan’s efforts to modernize revenue collection while addressing public concerns. As the government navigates IMF requirements, striking a balance between taxation and affordability remains critical. The coming fiscal year will test these policies’ effectiveness in driving sustainable economic progress.

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