Directorate General of Customs Valuation, Karachi, has updated customs duties on Apple iPhones. The new ruling, No. 1909 of 2025, affects 187 iPhone models, including the latest iPhone 16 series. This revision aims to align tariffs with current market values, addressing inconsistencies in the outdated system. The change follows requests from importers and customs authorities.
Four-Month Analysis Precedes Decision
The government conducted an extensive four-month review before implementing the new tariffs. The study included import statistics, market trends, and declared values. The updated rates now cover the iPhone 16 lineup and adjust depreciation values for older models (iPhone 11 to 15). This ensures a fairer assessment of devices based on their age and market value.
Revised Customs Duties for iPhone 16 Series
| Model | Storage | Custom Duty (PKR) |
|---|---|---|
| iPhone 16 | 128GB | 186,100 |
| iPhone 16 | 256GB | 214,500 |
| iPhone 16 | 512GB | 268,250 |
| iPhone 16c | 128GB | 165,500 |
| iPhone 16e | 256GB | 193,400 |
| iPhone 16c | 512GB | 249,500 |
| iPhone 16 Plus | 128GB | 214,400 |
| iPhone 16 Plus | 256GB | 243,000 |
| iPhone 16 Plus | 512GB | 294,500 |
| iPhone 16 Pro | 128GB | 246,400 |
| iPhone 16 Pro | 256GB | 274,500 |
| iPhone 16 Pro | 512GB | 330,500 |
| iPhone 16 Pro | 1TB | 387,800 |
| iPhone 16 Pro Max | 256GB | 300,500 |
| iPhone 16 Pro Max | 512GB | 358,000 |
| iPhone 16 Pro Max | 1TB | 412,500 |
Revised Custom Duties for iPhone 15 Series
| Model | Storage | Custom Duty (PKR) |
|---|---|---|
| iPhone 15 | 128GB | 168,600 |
| iPhone 15 | 256GB | 193,368 |
| iPhone 15 | 512GB | 241,460 |
| iPhone 15 Plus | 128GB | 193,368 |
| iPhone 15 Plus | 256GB | 218,580 |
| iPhone 15 Plus | 512GB | 265,245 |
| iPhone 15 Pro | 128GB | 221,190 |
| iPhone 15 Pro | 256GB | 246,480 |
| iPhone 15 Pro | 512GB | 298,860 |
Why the Revision Was Necessary
The previous tariff system was outdated, failing to reflect depreciation and new model pricing. Customs officials and stakeholders requested a review to modernize rates. After consultations and data analysis, the Directorate finalized the new structure. This ensures transparency and consistency in iPhone valuations during imports..
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Impact on Local Market Prices
Consumers should expect price hikes for iPhones in Pakistan’s market. Grey-market and personally imported devices will be particularly affected. The revised duties, combined with taxes, shipping, and retailer margins, will increase retail costs. Buyers may need to budget more for the latest models or consider older, more affordable options.
Benefits for Importers and Customs
Importers now have a clear valuation benchmark, reducing disputes during customs clearance. The updated system minimizes ambiguity, ensuring smoother transactions. This benefits both businesses and authorities, streamlining the import process while maintaining fair taxation. The move is expected to improve compliance and reduce under-invoicing.
Conclusion
The new iPhone tariffs mark a significant shift in Pakistan’s smartphone import policy. While consumers face higher prices, the revision brings much-needed clarity for importers. The updated rates align with global market trends, ensuring fair taxation. As the changes take effect, buyers and sellers must adapt to the new pricing landscape in Pakistan’s iPhone market.