Musk’s Twitter, which is in the process of rebranding to ‘X,’ has been forced to remove the massive, flashy X logo that was recently installed on its San Francisco headquarters.
Musk’s rebranding to ‘X’
Residents nearby objected to the hastily installed sign, which was propped up with sandbags. According to the city’s complaint,
Twitter was uncooperative with inspectors attempting to access the roof, claiming that the X logo was just a “temporary lighted sign for an event.”
Patrick Hannan, communications director for the San Francisco Department of Building Inspection and City Planning, confirmed that the owner of the building that houses Twitter’s headquarters received a violation notice.
The Department of Building Inspection received 24 complaints about the unpermitted structure over the weekend, with concerns about its structural integrity and lighting.
He also stated that no permit was obtained for the removal of the logo on the morning in question. However, he clarified that a permit can be obtained after the structure is demolished for safety reasons.
Hannan stated that the department would fine the building’s owner for failing to obtain proper building permits for both the structure’s installation and removal. These fines would also cover the department’s inspection and investigation costs.
Videos of the logo surfaced over the weekend, showing a vibrant light pulsing and moving across the X sign. The company had only begun using this logo about a week before. In one video, workers were seen removing the Twitter sign from the building’s side.
Imagine no more. This is my life now. https://t.co/k5QfAm8yuG pic.twitter.com/e7ECCM2NUD
— Christopher J. Beale (@realchrisjbeale) July 29, 2023
Elon Musk, Twitter’s owner, previously referred to the logo as a “interim” one, in place temporarily while the company worked on a newer, more permanent logo to replace the former bird logo. Twitter is also renaming “tweets” to “posts” as part of this rebranding.
To read our blog on “Elon Musk is forcing Twitter to use dark mode,” click here
