Digital Takaful has taken a big step forward in Pakistan. Jubilee Life Insurance’s Window Takaful Operations and online healthcare platform Oladoc have joined hands so that users can buy Shariah-compliant insurance cover without leaving the healthcare app they already use every day. The announcement came on 28 September 2026 and marks a practical shift in how Islamic financial protection reaches ordinary Pakistanis.
Why This Digital Takaful Deal Matters
Pakistan is a country of more than 240 million people, the vast majority of whom are Muslim. Yet the Takaful sector’s contribution to Pakistan’s insurance market was modest in 2024, accounting for merely 2-3 percent and translating to a meager 1 percent penetration rate, significantly trailing other countries in the Asia-Pacific region and the wider Islamic world. Put simply, most Pakistanis who want Islamic insurance have never managed to get it. The main reason is access, not interest.
That is exactly the gap this deal tries to close. Jubilee Life Insurance Company Limited has broadened its digital Takaful outreach through an arrangement between its Window Takaful Operations and Oladoc. Under the initiative, Oladoc users can access several voluntary Term Takaful plans that are renewable on an annual basis, bringing financial protection options into the same digital space where consumers seek healthcare services.
It is also worth knowing that this is not the first time the two companies have worked together. The latest arrangement is an extension of an earlier relationship between Jubilee Life and Oladoc. Jubilee Life’s 2024 annual report noted that the previous collaboration enabled employees, retail and corporate clients, and users of the Jubilee Active application to obtain healthcare-related services, including doctor consultations, diagnostic support and medical-record sharing. This new deal goes further by adding a financial protection layer on top of those healthcare services.
Five Plans Now Available Through the App
The range of solutions available through the platform includes the Jubilee Hospitalization Cash Reimbursement Takaful Plan, Jubilee Personal Accident Takaful Plan, Jubilee Income Protection Takaful Plan, Jubilee Health Takaful Plan, and Cancer Cover Takaful Plan. Here is what each one does in plain terms:
- Hospitalization Cash Reimbursement Plan pays you a daily cash amount if you are admitted to hospital, helping cover costs that medical insurance alone may not catch.
- Personal Accident Plan covers medical bills or income loss if you are hurt in an accident.
- Income Protection Plan replaces part of your monthly income if an illness or injury stops you from working.
- Health Takaful Plan covers general medical expenses for treatment in hospitals or clinics.
- Cancer Cover Plan provides a lump sum or ongoing support if you are diagnosed with cancer, one of Pakistan’s leading causes of death.
These solutions are designed to address a range of protection needs, including healthcare expenses, personal accidents, income continuity and critical health risks. All plans are Shariah-compliant, meaning they follow Islamic finance rules and are structured on mutual contribution rather than conventional premium-and-profit models.
What Jubilee Life and Oladoc Said
Sohail Fakhar, Executive Director Sales and Marketing at Jubilee Life, said digital channels are becoming an important means of widening access to protection products. He said the company wants financial protection to be easier for consumers to reach by working with digital platforms that are already part of their routine.
Syed Ali Raza Sherazi, Head of Commercials at Oladoc, added: “Our aim has always been to build a more comprehensive healthcare ecosystem for our users. Access to relevant financial protection complements the digital healthcare services our audience already relies on, helping bring healthcare access and financial protection closer together through a familiar digital platform.”
The logic is simple: someone who visits a doctor online, books a lab test, or checks symptoms on Oladoc is already thinking about their health. Showing them a relevant Takaful plan at that exact moment is far more effective than a billboard or a cold call.
Pakistan’s Digital Takaful Opportunity Is Large
The broader market numbers make this deal look well-timed. Pakistan’s insurance industry recorded 15 percent growth in gross premiums to PKR 778 billion in 2025, while total assets rose 9 percent to PKR 4.092 trillion, with growth also recorded across life, non-life and Takaful business. But growth in rupees has not yet translated into growth in coverage. Insurance penetration remained at just 0.7 percent.
Within the Takaful segment, family Takaful is outpacing the broader market. Family Takaful premiums increased 23 percent to PKR 81 billion in 2025 from PKR 66 billion a year earlier. The demand is there. The challenge has always been distribution, and digital channels are proving to be the answer.
Globally, the picture is also encouraging. Pakistan is a high-potential market, with 97 percent of its population identifying as Muslim, creating strong demand for Shariah-compliant financial protection products. The Pakistani Takaful market is valued at USD 1.5 to 1.7 billion in 2026, growing at 14-16 percent CAGR, one of the highest globally.
Yet awareness remains a real problem. Only 11 percent of eligible households are aware of Takaful products, compared to 67 percent for conventional insurance. This is where embedding digital Takaful options inside popular apps like Oladoc can genuinely shift behaviour. You do not need to actively search for Takaful if it appears naturally during a health-related task you were already doing.
This is part of a wider trend of Pakistani fintechs and insurtechs building financial services into non-financial apps. Similar thinking is driving deals across the sector, such as the way companies like Abhi are expanding embedded financial products into new markets and platforms.
Jubilee Life Insurance is one of the leading Window Takaful Operators in Pakistan and has been active in digital distribution partnerships for several years. Jubilee Life Insurance has partnered with the Pakistan Fintech Network to sponsor upcoming Pakistan Insurtech Summits in 2024, 2025, and 2026, showing a consistent push toward tech-driven insurance growth. Adding Oladoc as a Takaful distribution channel fits that strategy directly.
Frequently Asked Questions
What is digital Takaful and how is it different from normal insurance?
Takaful is Islamic insurance based on mutual contribution. Participants pool money to cover each other’s losses, rather than paying premiums to a company that profits from them. Digital Takaful simply means you can buy, manage and renew these plans online or through an app, without visiting an office or agent.
How do Oladoc users access these Jubilee Life Takaful plans?
The plans are available directly through the Oladoc platform. Users who are already on Oladoc for doctor bookings, consultations or lab services can now add Takaful cover as part of the same digital journey. Plans are voluntary and renewable annually.
Is this a completely new partnership between Jubilee Life and Oladoc?
No. The two companies had an earlier arrangement that gave Jubilee Life employees and app users access to Oladoc’s healthcare services, including doctor consultations and diagnostics. This new deal adds a Takaful sales layer on top of that existing relationship, making it deeper and more useful for both sides.
Why does Pakistan’s low Takaful penetration make this deal significant?
Despite being one of the world’s largest Muslim-majority countries, Pakistan’s Takaful penetration sits below 1 percent. Most people who want Shariah-compliant cover simply never get around to buying it because it is too hard to access. Embedding digital Takaful plans inside an app that millions of Pakistanis already use for health services is one of the most direct ways to change that.