Islamabad, 16 June 2025 – inDrive, a global mobility and urban services platform, secured the Best Influencer Campaign Award at the Pakistan Digital Awards for its campaign “Har Ride, Aik Nayi Kahani” (Every Ride is a New Story). The campaign redefined the mobility space by highlighting the human stories behind everyday commutes, shifting focus from transactions to real-life impact.
A Unique Approach to Ride-Hailing
inDrive is a pioneer in Pakistan’s ride-hailing industry with its “Set Your Fare and Choose Your Driver” model. This innovative approach fosters freedom, transparency, and fairness, allowing both passengers and drivers to make mutually beneficial decisions.
Celebrating Human Connections
Awais Saeed, Country Head for Pakistan at inDrive, shared his thoughts on the achievement:
“This award is a celebration of the everyday people who make inDrive what it is. Behind every ride is a real story, and with this campaign, we simply gave those stories a voice. At inDrive, we’re driven by purpose: using technology to create fair, accessible opportunities for everyone. We’re committed to providing an experience that’s safe, secure, and centred on genuine human connection.”
A Campaign with Emotional Impact
Recognized as one of the largest influencer collaborations in its category, the campaign brought an emotional depth to the ride-hailing industry. It highlighted stories of ambition, resilience, connection, and personal freedom, proving that every journey holds meaning.
Also Read: inDrive Brings AI-Powered Ride-Hailing Revolution to Pakistan in 2025
Massive Reach & Engagement
The campaign engaged over 27 million people through 40 content creators, each sharing unique perspectives. The hashtag #HarRideNayiKahani sparked a movement, resonating widely across digital platforms.
inDrive’s Growing Presence in Pakistan & Beyond
Since its launch in Pakistan in 2021, inDrive has expanded to over 20 cities nationwide. Its peer-to-peer pricing model empowers passengers and drivers to negotiate fares directly, ensuring affordability and transparency. Beyond ride-hailing, inDrive offers:
- Courier & freight delivery
- Intercity travel
- B2B solutions
Globally, inDrive continues to thrive, ranking as the second-most downloaded ride-hailing app for the third consecutive year and fifth in the global travel app category.