In the latest withdrawal of a Western firm over the war in Ukraine, Russian consumers have lost access to streaming behemoth Netflix.
From Friday, Netflix’s website and apps were unavailable, and a Netflix spokeswoman confirmed that subscribers were no longer able to access the service.
A Netflix spokeswoman told AFP on Monday that “this is the fulfillment of the departure from the Russian market” announced in March.
After Russia launched hundreds of troops into pro-Western Ukraine, the US-based platform announced its withdrawal from Russia in early March.
According to the spokeswoman, the corporation waited until the current billing cycle ended before disconnecting customers.
Netflix is the most popular streaming service in the world, with 221.8 million users as of the end of 2021, yet it was only a minor participant in Russia.
In an April letter to shareholders, the business said that its withdrawal from Russia had cost it 700,000 paid members, blaming the move for the company’s first global loss in subscribers in a decade.
Since the start of Moscow’s assault in Ukraine on February 24, a slew of global corporations has declared the suspension of operations or outright withdrawal from Russia.
To read our blog on “In spite Netflix’s downfall, premium streaming subscriptions continue to rise,” click here.