Floors, Ceilings, Toilet stall doors These are just a few examples of where you can find QR codes.
In fact, they’ve become so common that by 2021, 45% of shoppers will have used marketing-related.
What exactly is a QR code?
QR code stands for ‘quick response code.’ It’s a black-and-white square symbol that can be scanned with a smartphone or laser to learn more about a product or service.
These encrypted squares can contain content, links, coupons, event information, and other information that users wish to see.
Not every code has a perfect square shape. Inside, they may have distinctive patterns, colours, and logos. They can be found in non-digital spaces such as direct mail, signage, billboards, and even TV shows where the code on the screen can be scanned with your phone.
Barcodes vs. QR Codes:
QR codes and barcodes are both visual representations of data, but how the information stored within them is read distinguishes them. Barcodes are one-dimensional and their data is read horizontally.
They are two-dimensional, with data stored in them that can be read both horizontally and vertically.
Both can be scanned with a laser or a smartphone, as long as the tool has the ability to read vertical and horizontal data. Although most smartphones can automatically scan it, many cannot scan barcodes without the use of a special app.
Traditional barcodes are still widely used by businesses to identify consumer packaged goods (CPGs) and manage product inventory.
QR Codes Come in a Variety of Shapes
Because barcodes are typically rectangular, scanning devices must read the data horizontally. QR codes are frequently square in shape, with data displayed vertically and horizontally.
They contain various types of information
QR codes are frequently used in ways other than barcodes. At the point of sale, barcodes store critical product information such as the price and manufacturer’s name. They provide more intangible and passive information, such as location data and URLs to promotions and product landing pages.
Codes Store More Information
A code can hold much more data than a barcode because of its square shape. It can store hundreds of times as many encrypted characters as a barcode.
To read our blog on “SBP has issued a unified QR code to accelerate digital payments,” click here
