The ongoing devaluation of the Pakistani Rupee has led to a new round of price increases that are ruining the lives of the general public. Atlas Honda, the most recent player in this tale, has raised rates by as much as Rs. 35,000.
Honda Bikes Prices After a Recent Hike
The following prices are in effect as of February 15 for new Honda motorcycles:
| Model | Current Prices in Rs | Previous Prices in Rs | Increase in Rs |
| CD 70 | 128,900 | 137,900 | 9,000 |
| CD 70 Dream | 137,900 | 147,500 | 9,600 |
| Pridor | 170,900 | 181,500 | 10,600 |
| CG 125 | 194,900 | 205,900 | 11,000 |
| CG 125 Special Edition | 230,900 | 243,900 | 13,000 |
| CB 125 F | 303,900 | 330,900 | 25,000 |
| CB 150F | 383,900 | 418,900 | 35,000 |
| CB 150 F SE | 387,900 | 422,900 | 35,000 |
For the quarter that concluded on December 31, 2022, Atlas Honda Limited declared a profit of Rs. 1.408 billion last month, down 3.7% from Rs. 1.46 billion during the same time in the previous year.
The company’s sales decreased by 3% when compared to Rs. 36.26 billion during the same period last year, despite repeated price increases during the quarter.
Yet sales rose by 19% quarter over quarter (QoQ). Higher volumetric sales, which climbed by about 9% year over year with 272,638 units sold, were the primary factor in the revenue growth.
The recent production difficulties have hurt bike sales and earnings. Honda has also recently announced a number of price increases, which has decreased demand.
Further price rises and decreased sales seem to be coming, given the state of the economy.
To read our blog on “Sony & Honda unveiled Afeela as their new EV brand at CES 2023,” click here.