Recently, HMD Global—the firm that makes phones with Nokia—had to issue an online apology for inflating the thin bezels of its most current smartphone, the HMD Pulse.
The problem was discovered when a user on Twitter (now known as X) shared a side-by-side image comparison of the HMD Pulse from online and in-person sources.
HMD Pulse
The HMD Pulse has considerably larger bezels in reality than in online marketing images, as the hands-on image made very evident. HMD was criticised by the X user for “deceiving its potential customers.”
Nokia’s CMO Lars Silberbauer
HMD and Nokia’s CMO Lars Silberbauer attempted to defend the matter by claiming that digital photos on a website are different from an image taken from “some kind of camera on a phone in poor lighting”, even though the bottom bezel is very clearly shown to be bigger in the hands-on photo, which doesn’t exactly have poor lighting.
Silberbauer subsequently acknowledged that it was an error “with this specific asset in the final render,” nevertheless. He claimed that after consulting with his team, he had discovered the disparity.
Unintentional or Intentional?
It appears to be an honest error on the part of HMD rather than a purposeful attempt to make its phones appear more expensive than they actually are.
This is due to the fact that the HMD Pulse Pro, an improved version of the same phone, had accurate bezels on the website, as demonstrated by the same Twitter user who first brought attention to the mismatched bezel measurements.
To read our blog on “European retailer leaked HMD’s following cell phone,” click here
