Haier, a Chinese electrical appliance manufacturer, plans to build cars and develop its own brand. This was claimed by Chinese media citing insider sources, however Haier has yet to confirm or deny the news stories.
Haier, a Chinese Electrical Appliance Manufacturer
Local media sites claimed in December of last year that one of Haier’s affiliates, which is involved in software development.
They expanded its business scope to include new energy technology development, auto sales, new energy vehicle sales, and automobile component sales.
A few months later, Haier was forced to reject rumours that it was considering entering the car sector through an OEM.
Haier stated that it collaborates with several automakers which utilise its COSMOplat, a digital supply chain management platform.
In response to local government initiatives encouraging automakers and technology businesses to participate in developing a network of services around a car, the company signed strategic cooperation agreements with each of the three main Chinese automakers.
Agreements were struck with SAIC Motor, Chery, and Geely on smart manufacturing, R&D, the Internet of Vehicles (IoV), industrial internet, smart supply, and connecting automobiles to homes and home appliances.
F1 Racing Car
What is maybe less widely known is that the company teamed with Hong Kong’s Craft-Bamboo Racing racing team to develop an F1 racing car in 2019.
Surprisingly, the vehicle’s electric motor was powered by one of Haier’s washing machines.
It had a torque of 45 Nm and a power output of 660 W. The collaboration’s evident purpose was to promote the company’s technologies.
Haier is not the first corporation to enter the automobile manufacturing sector from a market other than the automotive industry.
Skyworth, Xiaomi, Midea, Hisense, Huawei, and other home appliance firms have either already moved into building their own automobile brands or are currently studying the possibility of selling electric vehicles under their own brand names.
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