In an effort to boost user growth, Facebook is looking into a new tool that would let users establish and manage several accounts from a single account.
According to Leonard Lam, a spokesman for the company, the function will enable users to “tailor their experience based on interests and relationships.”
Users can create a maximum of five profiles beneath their main account thanks to this functionality, but Facebook effectively forbids them from doing so.
This will make it possible to create curated profiles (with associated feeds) that are specialized for interactions with close friends, family, and coworkers, or for particular interests like gaming or travel.
Despite being subject to Facebook’s regulations and norms that prohibit misrepresentation and impersonating public individuals, the new function will allow users to create profiles with various names, according to Lam.
The requirements for utilizing the user’s real name in the main profile must also be met. Furthermore, only the main profiles will have access to some Facebook functions like Facebook Dating and building a page.
Lam cautioned that any profiles that violate Facebook’s community standards will result in disciplinary action against the entire account.
“Anyone who uses Facebook must continue to follow our rules,” he remarked.
Lam also noted that the new tool is being tested by Facebook’s parent company, Meta, in a few nations, but she did not say when or where the feature will be made available.
The test coincides with Meta’s slow quarterly user growth in February, which had alarmed its investors, as well as its slowing profit growth and intense competition from rivals like TikTok.
To read our blog “Deepfakes must be tackled by Google, Facebook, and Twitter, or face EU sanctions,” click here.