Islamabad, April 05, 2025 – Daraz Pakistan, the country’s leading e-commerce platform, has entered into a partnership with Walee, the exclusive digital live-streaming rights holder for HBL Pakistan Super League (HBL PSL) Seasons 9 and 10. Through this collaboration, Daraz will stream the upcoming 10th edition of HBL PSL.
Tournament Schedule and Enhanced Viewing Experience
The 10th season of HBL PSL is scheduled to begin on April 11, 2025, with the opening match featuring defending champions Islamabad United against Lahore Qalandars at the Rawalpindi Cricket Stadium.
Cricket fans can anticipate an enriched viewing experience featuring interactive features and integrated e-commerce opportunities, bridging the excitement of the game with the convenience of online shopping.
Daraz’s Role in Expanding Digital Cricket Access
Daraz Pakistan was the first platform in Pakistan to deliver large-scale, free cricket livestreaming to mobile users. This new partnership allows the platform to join an expanded roster of digital broadcasters, including BEGIN, Tamasha, and Myco, marking its return to digital sports broadcasting.
With its extensive digital footprint and deep mobile penetration, Daraz continues to play a critical role in expanding access to cricket across Pakistan—bringing the tournament directly to millions of users nationwide, many of whom may not have access to traditional broadcast channels.
This partnership also allows Daraz to:
- Respond to strong customer demand for cricket content.
- Enhance user engagement within its app environment.
Statements from Leadership
Ehsan Saya, Managing Director, Daraz Pakistan
“With HBL PSL X, we are building on our commitment to deliver high-impact digital experiences to our users. Through this partnership, we aim to merge entertainment and commerce in a way that enhances user experience and deepens engagement.”
Ahsan Tahir, CEO of Walee
“We are excited to welcome Daraz Pakistan onboard as a key partner for HBL PSL X. With BEGIN, Tamasha, Myco, and now Daraz, we are confident that the livestream will bring brands closer to fans, turning game-time excitement into real-time engagement and sales potential.”
“The addition of Daraz Pakistan to the HBL PSL digital distribution network significantly increases the reach of the livestream. Walee previously projected a viewership of 42 million for our digital platforms, and with Daraz’s scale and app penetration, we expect overall digital reach to rival that of traditional television broadcasts—at a fraction of the cost to advertisers.”