Islamabad, April 29, 2025 – Careem, Pakistan’s leading ride-hailing service, has been honoured with an award at the Effie Awards Pakistan in the Software category. The accolade was in recognition of Careem’s impactful campaign, “Take Back Your Marzi with Flexi”.
A Testament to Careem’s Vision
Winning the Effie Award underscores Careem’s mission to simplify and improve lives in the region while building an inspiring organization. The Effie Awards celebrate marketing initiatives that deliver measurable results, and this recognition highlights Careem’s ability to create campaigns that resonate with customers and Captains across Pakistan, driving impact and lasting value.
Leadership’s Perspective
Imran Saleem, Country General Manager of Careem Pakistan, shared his thoughts on this achievement:
“We are extremely honoured yet humbled to win this prestigious award. This achievement reflects our commitment to developing innovative campaigns that put customers at the centre of everything we do. It inspires us to continue evolving and providing solutions that make everyday life simpler and more flexible.”
The award reinforces Careem’s position as a customer-centric brand that continues to redefine convenience and flexibility in Pakistan’s ride-hailing industry.