According to The Information, Twitter wants to make money off the companies that use its network by charging them $1,000 a month to keep their gold badges.
Brands that don’t pay the $1,000 monthly fee will eventually lose their gold badges, according to a report by the publication, though it is unclear when.
According to the outlet’s analysis of internal communications, Twitter is contemplating imposing a $50 monthly charge to pay the expense of putting badges to each account tied to the business.
The snapshot looks to be an email discussion between Twitter product manager Evan Jones and an unnamed organization, according to social media specialist Matt Navarra.
Twitter Gold Badges
“As an early access subscriber, you’ll get a gold checkmark for your organization and affiliation badges for its associates,” the email reads. “If you’d like to subscribe, Verified for Organizations is $1,000 per month, and $50 per additional affiliated handle per month with one month of free affiliations.”
Twitter is reportedly emailing businesses offering gold check mark verification for $1000 PER MONTH!
And affiliate account verification for $50 each per month pic.twitter.com/hohTPKLKdi
— Matt Navarra (@MattNavarra) February 3, 2023
Twitter provided gold badges prior to the introduction of its Verification for Organizations program (formerly known as Blue for Business), which allowed firms to “verify and identify themselves on Twitter.”
Additionally, it enables companies to add badges displaying shrunk-down variations of their Twitter profile images to accounts belonging to staff members, executives, and anyone else connected to the business.
Additionally, it enables companies to add badges displaying shrunk-down variations of their Twitter profile images to accounts belonging to staff members, executives, and anyone else connected to the business.
After that, Navarra offered another screenshot of a direct message between a third company and a Twitter product manager, who again confirmed the $1,000 monthly charge.
Twitter hasn’t formally disclosed the cost of the membership, despite the fact that it started offering early access to the program last month.
The pricey subscription is only one of many changes CEO Elon Musk has made to Twitter in an effort to boost sales and lower the $12.5 billion in debt the firm is carrying.
After abruptly banning their apps from the network last month, Musk has also started charging users $8 per month for a blue checkmark and will soon start demanding developers pay for access to Twitter’s API.
Musk further asserts that he will only share Twitter’s ad revenue with creators and that they are only eligible if they pay for Blue.
The company has reportedly been auctioning off office supplies and other assets while allegedly defaulting on rent in a number of locations, including Twitter’s San Francisco headquarters.
To read our blog on “Under Elon Musk, Twitter lost nearly half of its revenue,” click here.