For its motorcycles, Atlas Honda Limited (AHL) has established a zero percent markup installment plan. This tactical choice is interpreted as an effort to boost sales in the wake of a recent industry downturn.
Atlas Honda Offer for MCB Credit Card Holders
Only holders of credit cards issued by MCB Bank are eligible for the special offer. Although AHL has not specifically said which models are covered under this program, it is widely believed that the Honda CD70, one of the company’s best-selling motorcycles, is the focus of the offer.
The Pakistan Automotive Manufacturers’ Association (PAMA) has just released data showing a sharp decline in bike sales across the board. Bicycle sales in June 2023 decreased by 15% from the previous month.
Even AHL, the largest bike manufacturer in Pakistan in terms of output and sales, was not immune to this development. Only 75,056 bikes were sold in June, according to the business, a 14% month-over-month decline.
The official explanations for this sales decline remain a secret. However, industry analysts think that import limitations and the ensuing suspension of manufacturing could have a severe effect on the production of motorcycles.
Some industry watchers also contend that the rise in bike pricing may be responsible for the drop in sales.
To read our blog on “Atlas Honda Bikes profits increase by 7% even with low sales,” click here.
