Amazon is pursuing legal action against four organisations it has accused of purposely overloading its retail site with bogus reviews.
Three of the businesses had approximately 350,000 reviewers on their books.
According to Amazon, the firms function as unauthorised intermediaries between Amazon vendors and reviewers.
In exchange for each review, the reviewers receive free items and a modest fee, and the business charges the seller a fee to enhance its Amazon ratings.
According to Amazon, vendors are not always aware that fraudulent reviews are being used.
It accuses the companies it has threatened legal action against of jointly targeting its platforms in the United States, the United Kingdom, Europe, Japan, and Canada. It went after three of them earlier this year and is now pursuing a fourth.
As a result, one company has stopped trading. Matronex has “totally shut down” as a result of Amazon’s actions, according to a statement on its website.
There is advise for consumers whose reviews have been rejected by Amazon on the website of one of the businesses that is still in business.
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