We are all aware that the 660cc Alto has been the most successful car in the modern era, not only for Pakistan Suzuki, but for the entire country’s automobile market.
Since its introduction in mid-2019, the Suzuki Alto, the 8th generation model and Pakistan’s first locally assembled 660c kei car, has shattered several sales records.
However, in recent years, the local auto industry has experienced a significant slowdown, owing to economic and political instability, inconsistent government policies, supply chain issues caused by import restrictions, resulting in consistent plant shutdowns, sharply rising car prices due to depreciating currency value, and an exorbitantly expensive car financing route.
The Suzuki Alto, like the rest of the auto industry, is experiencing a significant drop in sales. Despite a drastic slowdown and massive price increases, the Alto remains the country’s best-selling passenger car.
However, while sales are down, the ongoing slowdown has allowed Alto to increase its percentage share of Suzuki’s local product portfolio.
When it debuted in 2019, Alto’s share of locally assembled Suzuki vehicles was around 45-50%, but it has since risen to nearly 70% as the share of the remaining Suzuki models has shrunk.
This simply means that Altos account for 70 out of every 100 cars sold by Pak Suzuki in Pakistan.
The remaining 30% includes Suzuki Swift, Cultus, Waggon R, Ravi, and Bolan. During the first eight months of this fiscal year, 19,761 Alto units have been sold.
Though this is 30% less than the 28,202 units sold during the same period in the previous fiscal year, it is significantly higher than sales of any other model in the country.
To read our blog on “Pak Suzuki reports first price hike for 2024,” click here
