As the social network restricts the number of tweets users may view at once, an analysis of Google search data reveals that online searches for ‘Delete Twitter’ and ‘Delete Twitter account’ skyrocketed 983% and 520% in the United Kingdom after this weekend.
Online searches for “delete Twitter” and “delete Twitter account” increased 983% in the UK and 520% worldwide in July on Google as the company started limiting the number of tweets, causing backlash and confusion among users as to whether the app was down.
Elon Musk respond to backlash through Google
On Saturday, Elon Musk said that users could only access 6,000 posts per day if they were verified, 600 if they were not, and 300 if they were brand new unverified accounts.
Musk writes that this action was taken to prevent “data scraping and system manipulation.” Users who were negatively impacted by this update have voiced their frustration and uncertainty.
On the same day, July 1, searches for “How to delete Twitter account” skyrocketed in the UK by 2,806% and globally by 152% as users try to figure out what would happen to their accounts.
Recent efforts to limit accounts have resulted in a 4,173% increase in UK searches for “Is Twitter down?” and a 3,880% increase globally as users are suddenly confronted with view restrictions without warning.
CasinoAlpha CEO Tudor Turiceanu offered his thoughts on the findings:
Significant changes to Twitter include reducing the number of tweets that users may view at once. There has been a noticeable increase in queries wondering if the website is down, suggesting that consumers have not been informed of these limits.
With Twitter blue, users may read ten times as many tweets as a free account holder, which seems to be the company’s newest strategy to lure people to its paid subscription program. However, these Google results also reveal a striking increase in the number of Twitter users who want to deactivate their accounts.
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